Target Corp Strategic Recommendation Essay - 9714 Words

Target Corp. Strategic Analysis MAN4720 Section 22 -Wednesdays 7:30pm Team: Risky Business Christine Majewski Jake Morgan Kristin Stearker Cory Verez Executive Summary The purpose of this analysis is to inform the board of team Risky Business’ strategic proposal related to Target Corporation’s Health Wellness category. Target is already a multi-million dollar company, but after analyzing the company, our team has come up with a few strategic recommendations to aid in the continued success of Target. We have found that Target strives to combine top of the line innovation, excellent customer service, and unparallel value at attractive prices to customers using their Expect More. Pay Less ® brand promise. The Target Corporation†¦show more content†¦Two branded credit cards, the Target Card and the Target Visa, and one Target branded debit card, offer credit to customers through the US Credit Card segment (Reuters, 2013). In 2012, the total REDCard penetration was 13.6%, up from 9.3% the prior year. Although more people are signing up for credit, the total revenue generated from this segment has been declining since 2010 (Tar get Corporation, 2013). See Exhibit 1 for US Credit Card segment details. The Canadian segment includes the recently acquired Zeller’s, Inc. store locations in Canada. Start-up costs for this segment were $272 million in 2011 and $74 million in 2012 (Target Corporation, 2013). The US Retail segment includes Target’s online business, its general merchandise stores, and SuperTargets (Reuters, 2013). Target.com is designed to allow guests to purchase products directly from online and/or to assist them in locating the product in a store near them. To aid in differentiating themselves, Target uses the web platform to sell not only its general merchandise, but also to introduce six brands sold exclusively through this medium (Target Brands, Inc., 2013c). The online presence aids in the vision of the company by offering multiple channels through which a customer can interact with Target. The brick and mortar stores of the US Retail segment offer general merchandise and groceries through the discount chain. Target and SuperTargets differ in that SuperTargets offer aShow MoreRelatedExecutive Summary : Gateway Computers1405 Words   |  6 PagesExecutive Summary Gateway computers was incorporated in the year 1985 and gained high popularity amongst the target audiences ever since then. The organization has always promised high technology to the customers and maximum value to the stakeholders (Azad, 2011). Gateway has been highly recognized as one of the first organizations to sell the computers online apart from its brick and mortar retail stores. This has also helped the organization to gain a competitive advantage in the market. With theRead MoreTorstar Case Study1600 Words   |  7 Pagessacrificing Torstars ability to acquire strategic investments to maintain capital expenditure requirements. This includes determining policies on dividend payouts, stock repurchases stock splits. This case will be analyzed from the point of view of Robert Steacy, Vice-President of Finance of Torstar Corporation. Background: On April 28th, 1998, Robert Steacy will meet with the board of directors to discuss his memorandum stating the pros, cons and recommendations with respect to the amount of regularRead MoreOccupational Stress, Employee s Health And Well Being, Ob Theories Essay1544 Words   |  7 Pagesexpressed as an ability) that helps an individual !2 maintain stable functioning during and following exposure to stressful situations (Windle,2011 ; Bonanno, 2004) . Resilient employees play a major role in achieving the organisational goals and targets effectively . 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Joyce Stevenson had previously been in strategic planning, and reviewed the type of information and analysis that would be required to support a strategic decision like this one. She wrote down the following four sets of questions to guide the thinking of the research group: 1. Market analysis ââ€"   What are the size, current growth rate, and projected